mclaughlin

Popular Science, October 1939

Optical illusions are now being turned to the cause of highway safety with the recent development by Frank Mclaughlin, a Chicago, Ill., industrial designer, of road signs that are said to have a three-dimensional effect, although they are actually stencilled flat on the pavement. Designed according to a mathematical formula that applies to each letter of the alphabet, the sign’s property of seeming to stand up away from the street makes it visible to motorists 150 feet farther away than conventional road markers.

Of course McLaughlin’s amazing 3D fonts had drivers looking for pots on the road at least as often as they obeyed the order to stop. Other great suggestions may have included SUB, YAWLIAR GNISSORC and 99 ETUOR.Yawliar Gnissorcs have proven to be quite dangerous on the road.

About The Author

C S Hughes

C S Hughes is a proud member of the TV generation, studied film and communications, collects the paperback books of Philip K Dick, loves science fiction and fantasy books, B grade movies and cult TV, American thrillers and British noir, restoring vintage watches, reading poetry, creating innovative illustrated poetry books which are available in Apple’s iBooks format, and cake. Especially cake. He has also written short stories, and has a collection of horror stories coming out in 2015.

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